Nike was criticized for its use of the Beatles song “Revolution” in a 1987 commercial against the wishes of Apple Records, the Beatles’ recording company. Nike paid US$250,000 to Capitol Records Inc., which held the North American licensing rights to the recordings, for the right to use the Beatles’ rendition for a year. Nike also has earned the Emmy Award for best commercial in 2000 and 2002. The first was for “The Morning After,” a satirical look at what a runner might face on the morning of January 1, 2000, if every dire prediction about the Y2K problem came to fruition. The second was for a 2002 spot called “Move,” which featured a series of famous and everyday athletes in a variety of athletic pursuits. In 1982, Nike aired its first three national television ads, created by newly formed ad agency Wieden+Kennedy (W+K), during the broadcast of the New York Marathon.

nike brand net worth

Originally known as Blue Ribbon Sports when founded in 1964, the company released the first Nike-branded shoe in 1972. Nike went public in 1980 and has been a name known the world over ever since. In October 2019, it was announced that CEO Mark Parker would be stepping down and John Donahoe would be taking over the role. Brooks is a high-end brand and part of the prestigious Warren Buffett’s Berkshire Hathaway holding company.

It now offers running shoes in Asia, Australia, the US, the UK, and several other countries. With a brand valuation of $4 billion, Under Armour has been in the industry for less than 25 years but has claimed its position in the footwear sector. Both Nike and Under Armour have enjoyed year-over-year increases in sales in the past 5 years. It posted a new sales record in 2018 at $2.6 billion and increased its revenue by 205% from 2016 to 2018 alone. Nike also fends off several competitors across different sectors from footwear, sports apparel, athleisure, casual wear, and accessories.

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Interestingly both the founders of Adidas and Puma were brother and founders of Dassler Brothers Shoes. In 1948, they were agreed to split the company and founded two companies Adidas and Puma. Puma is considered as Nike competitor in sport footwear and apparels. A leader in sports goods manufacturing, distribution, and marketing, Nike is among the world’s largest. Nike employs more than 70,000 people around the world and makes sports shoes, apparel, sports equipment, and much more. With a global footprint, it has always been one of the top sports brands.

nike brand net worth

In Greek mythology, Nike is known as the Goddess of Victory, which could have been part of Johnson’s process in selecting a name. Ann Miller joined Nike in https://xcritical.com/ 2007 and serves as EVP & General Counsel. For the past six years, she served as Vice President, Corporate Secretary and Chief Ethics & Compliance Officer.

Yue Yuen did underpay an employee by 250 yuan (40.82 US Dollars) per month. During the 1990s, Nike faced criticism for the use of child labor in Cambodia and Pakistan in factories it contracted to manufacture soccer balls. In the 1990s, Nike received criticism for its use of sweatshops. Later on that year, many protests occurred in big cities such as in Washington, DC and Boston in order to show public outcry for Nikes use of child labor and sweatshops. Nike has been criticized for contracting with factories in countries such as China, Vietnam, Indonesia and Mexico. Vietnam Labor Watch, an activist group, has documented that factories contracted by Nike have violated minimum wage and overtime laws in Vietnam as late as 1996, although Nike claims that this practice has been stopped.

Growth investing is a stock-buying strategy that aims to profit from firms that grow at above-average rates compared to their industry or the market. Nike’s income statement also reflected an increase in its earnings per share, which rose by 114% to $2.55 in FY 2019 from $1.19 in FY2018. The offers that appear in this table are from partnerships from which Investopedia receives compensation. Investopedia does not include all offers available in the marketplace. Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts.

Nike Net Worth 2022

Founded in 1991, Fujian-based Anta Sports is the leading sportswear brand in China. Its collection of sports apparel, footwear, and accessories is extensive. In FY19, its annual revenue reached over $5 billion and grew at a CAGR of 18%over the past ten years.

nike brand net worth

At present Jordan has been a major contributor to many charitable organizations. The recently aired Netflix’s documentary tells the story of Jordan’s last championship run with the Chicago Bulls. All proceeds from the project will go to charities, including the Friends of the Children nonprofit in support of the group’s national expansion. In more recent times, Jordan also joined other NBA owners with a pledge to pay arena workers for games missed due tot he pandemic. The NBA legend has also assisted with relief efforts in the Carolinas and has even written a number of multi-million dollar checks in support of hurricane relief efforts the Bahamas. This company really upped its game since 2014 and has more than 19.5 billion dollars worth of yearly sales.

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The company deals in different types of gears for athletes, bikers, sweaty and stretchy pants lovers and also many yoga accessories. This Canadian company granted revenue of $2,648 million in 2018. According to craft.co Lululemon has a capitalization of $17.5 billion.

nike brand net worth

As many of you may know, Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, marketing, and sales of sportswear, footwear, equipment, accessories, and services. This sportswear manufacturing brand is well-known for its „tick“ logo, and it is the world’s largest supplier of athletic shoes and apparel. Nike sponsors numerous high-profile athletes and sports teams around the world. Before discussing Nike competitors, let us know the company background and information. Nike is an American multinational company that deals in the designing, manufacturing, marketing and selling of sports footwear, apparel, equipment and other related accessories. Nike offers different categories of products and accessories like sports shoes and apparel for men, women and children.

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Reebok manufactures variety of assortment but according to Reebok, customer top rated product is Reebok CrosFit Nano 8. The company considers itself distinctive and authentic with is consumers. With a market capitalization of more than 65.8 billion dollars, Nike deserves nike brand net worth to be on the top of this list. It is truly rich, and not just financially but in terms of fans too. Besides, it now holds its place as the best sports accessory company. Not only sports apparel but they also produce sports clothing as well as amazing sports shoes.

The comments come after the sportswear giant was recently hit by a backlash over statements about Xinjiang. Nike maintains strong ties, both directly and through partnerships with Phil Knight, with the University of Oregon. Nike designs the University of Oregon football program’s team attire.

The market capitalization sometimes referred as Marketcap, is the value of a publicly listed company. In most cases it can be easily calculated by multiplying the share price with the amount of outstanding shares. This makes Nike the world’s 53th most valuable company by market cap according to our data. The market capitalization, commonly called market cap, is the total market value of a publicly traded company’s outstanding shares and is commonly used to mesure how much a company is worth. Craig Williams joined NIKE, Inc. in January 2019 from The Coca-Cola Company.

  • In 2021, for example, the company’s promotional costs reached just over three billion U.S. dollars in 2021.
  • Knight is the co-founder and current Chairman Emeritus of Nike, Inc.
  • Besides, it now holds its place as the best sports accessory company.
  • In 1969, the early sales allowed him to leave his accountant job and work full-time for Blue Ribbon Sports.
  • The company offers many sports-inspired products like training and fitness, golf, basketball, football and motorsports.

Since then, it has gone through many redesigns and innovations, but the basic shape remained as a unique design for which the brand is recognized in every part of the world. Nike particularly benefited from its athletes’ endorser in 1984 when they signed NBA star Michael Jordan, who endorsed the brand’s shoe throughout his career. The endorsement had massive success as the Nike Jordan shoe brand has generated over $1 billion in sales.

2028 Olympic and Paralympic Games, as well as the Board of Advisors for the UCLA Anderson School of Management. Andy received his MBA and bachelor’s degree in economics from UCLA, and holds a JD and LLM from the University of San Diego. In October 2019, the company announced that its chief executive officer Mark Parker, who led Nike since 2006, was stepping down, handing over the reins to John Donohoe. Donohoe was on Nike’s board of directors and served as president and CEO of cloud computing company ServiceNow.

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Soon afterward, celebrities, including hip-hop artists could be seen dressed in Nike from head to toe. The brand’s popularity expanded to the streets, so teenagers followed the exact same path. This popularity brought wide recognition and an opportunity to be established as both an athletic and fashion leader. Furthermore, the company remained consistent with high-quality production and great design and continues to inspire many young generations to do sports. Founded in 1964, by Bill Bowerman and Phil Knight, the brand was named after the Greek goddess of victory, Nike.

In Q ended on May 3, e-commerce accounted for 54% of its revenue compared to 30% for Nike during the same period. Overall sales growth for Lululemon is higher than Nike’s even though their e-commerce growth rates are similar. Just like its estranged brother, Puma has been putting pressure on Nike for decades. In 2019, Puma’s net income was up 40% compared to a 108% increase for Nike. In the sports and live events industry, fan data and the way in which it can be used to personalize the experience for the customer is more important than ever before.

Your Source For The Latest Nike, Inc Stories

Nike’s North America segment posted $3.9 billion in revenue in Q3 FY 2022, comprising nearly 36% of total revenue. EBIT came in at $967 million, comprising about 31% of the total. The segment’s revenue grew 8.9% while EBIT fell 0.3% compared to the year-ago quarter. In contrast, Coach has recorded the biggest drop in brand value this year, falling 31% to US$4.7 billion. In line with sector trends, Coach’s sales and profits have taken a hit over the previous year. Coach’s parent company, Tapestry, has however cited that forecasts across its brands are looking more positive than anticipated thanks to triple digit e-commerce growth and a strong rebound across the Chinese market.

Q What Is Nike 2022 Worth?

According to reports, Adidas is looking to sell Reebok in 2021 for around $1 billion. This is about $2.8 billion lower than the $3.8 billion Adidas shelled out for the brand in 2005. In Q2 reported in August 2020, Reebok posted a 42% decline in sales, and its contracts with the NFL and NBA have also expired, which can impede its recovery.

The company acquired Starter in 2004 and soccer uniform maker Umbro in 2007. Nike, originally known as Blue Ribbon Sports , was founded by University of Oregon track athlete Phil Knight and his coach, Bill Bowerman, on January 25, 1964. The company initially operated in Eugene, Oregon as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight’s automobile. If it wasn’t clear already, then allow us to be frank, Michael Jordan makes a lot of money. On the other hand it’s also clear that he has no problems giving it to the right cause.

Synonymous with timeless class and luxury, Rolex is renowned for its world-leading quality and exclusivity, with the brand’s new releases known for setting the standard across the watch sector. Nike’s sales took a hit last year as the brand was forced to shut the majority of its stores across North America, EMEA and, Asia Pacific due to the pandemic. The brand saw an impressive uptick in online sales, however, which almost doubled in Europe, the Middle East and Africa. He is sort of the personification of the brand due to his long collaboration with them.

Phil Knight Net Worth

Since the start of the 2015–16 season, Adidas has manufactured Manchester United’s kit as part of a world-record 10-year deal worth a minimum of £750 million. Nike reported Total CO2e emissions (Direct + Indirect) for the twelve months ending 30 June 2020 at 317 Kt (+12/+4% y-o-y). And plans to reduce emissions 65% by 2030 from a 2015 base year. This science-based target is aligned with Paris Agreement to limit global warming to 1.5°C above pre-industrial levels.

As a result, Brand Finance always incorporates a review of what users of brands actually pay for the use of brands in the form of brand royalty agreements, which are found in more or less every sector in the world. Brand Finance is a regulated accountancy firm, leading the standardisation of the brand valuation industry. Brand Finance was the first to be certified by independent auditors as compliant with both ISO and ISO 20671, and has received the official endorsement of the Marketing Accountability Standards Board in the United States.

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